د . إAEDSRر . س

A FIFA World Cup Promotion Is Coming Across As A Rather Sexist Marketing Stunt

Article Featured Image

A new FIFA World Cup promotion is coming off a little bit sexist, with its promises of a ‘WAGS area’ for the World Cup.

It says ‘footie is not just for the boys’, with offerings of a special females’ area during World Cup matches.

It also refers to women as ‘worldies’ which one savvy twitter user pointed out – is a ‘world class goal’ meaning referring to someone attractive.

Screen Shot 2018 06 11 At 5 17 29 Pm

A Worldie:

It was published on social media…but has since been removed

But the email blasts continue to be distributed.

3B8Bad1B 8Cb0 42Cd 9B5B F944Fff34E7E

People are not impressed

Tweet your thoughts, @LovinDubai

More Posts

Other Lovin Locations

Thank you for subscribing!

Your email has been added to our list.

lovin.co/dubai/en says

Do you agree to share your location with us?