Footage of Zen Tower in flames not only gob-smacked social media users, it also shocked us into action.

Since the Marina South tower went alight, the nearby Wyndham Dubai Marina threw open its doors with the offer of rooms for residents of Zen Tower. The hotel is also providing a drop-off point for donation goods. 

And the effort of locals can’t go unnoticed, judging from the update shared by Wyndham below. If you’ve got goods to donate, the Wyndham is still accepting and distributing…

Residents have sprung into action since Sunday’s fire

This is where we’ve reached so far! A huge thank you to the community for donating these provisions to support #zentower residents affected by the fire! Please share with your friends and family. Our doors are still open, Call 04 407 8888 #zentowerdubai @lovindubai #dubaimarina pic.twitter.com/K8qZi8UWiS

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— Wyndham Dubai Marina (@WyndhamDubai) May 14, 2018

Read: Tower Fires In Dubai Bring Out The Best In Residents