One of the largest gathering in the Middle East that celebrates technology and innovation like no other, STEP2019, is back and wow!

STEP Conference 2019 has entered its seventh season.

The annual festival will take place at Dubai Internet City on February 13 and 14, and with one of the most impressive line-ups of speakers yet it’s going to be even better, crazier and cooler than ever!

(Get an exclusive Lovin Dubai readers discount here and save those monies)

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Suffice to say, we’re stoked; plus with four unique conferences placed around the festival- STEP Start, STEP Money, STEP X, and STEP Digital, our excitement is through the roof!

Students, there is a special discount for you as well.

The full itinerary of the two-day festival has been released

But these six cool sessions in particular have made us thoroughly excited…

(Get the full agenda of STEP2019 here)

1. Brand Stories: Creating Powerful Experiences

Storytelling is all the rage and is the most fastest (not to forget native) way to connect with your audience. The right brand narrative has the potential to increase the value of your business exponentially.

Attend this session to get to know what brands are doing, and how they are adapting to the changing trends to stay relevant.

2. Influencers Debate: Where do you draw the line?

Get down to the nitty-gritty of the buzz word of the year – ‘influencers’! It’s the coolest event in town, so obvs it is bound to attract some of the major tech and lifestyle influencers in the region.

If you want to know what they really think about being influencers, how influential they really are, or what regulations, transparency, fan base and working with brands really entails, this is the place to be.

3. Starving for innovation

Innovators, this one’s for you.

If you are wondering what is the future of tech and digital work in the Middle East and exactly what skills are in demand, you don’t want to miss out on this.

From discussions on how to push innovation in the region, and how can we improve software to everything there is to know about patents in the Middle East, this session is going to be VERY insightful.

4. Make your way to the KSA

If you’re planning to expand your business and tap into all the roaring potential of the Saudi market, this session is unmissable.

The experts will discuss everything right from the challenges and opportunities of the Saudi Arabian market to whether or not should you should expand to Saudi Arabia in the first place.

5. Decision Making: Marrying People & Machines

With the advent of AI almost taking over our entire lives, listening to the panel of experts talking about the reliability of AI makes perfect sense.

From debating decision making to AI when does AI and people’s brain meet? And, what will be the socio-political impacts of AI decision making…it’s all going down here.

6. Curating Entertainment Content For Millennials

If you’re in the content creation business for the region, this is a MUST!

Entertainment is going digital and moving towards streaming, online, on-demand. The topic of the debate will be focused on how different media industries -music, TV, film, etc are adapting to the trending content in the region. Super fascinating stuff!

Important info to remember

The event is happening on February 13-14 at Dubai Internet City.

There will be FOUR very interesting conferences ongoing throughout the event: STEP – money; STEP-x; STEP-digital; and STEP-start.

Buy your tickets here

For more on speakers, activities, agenda and tickets, visit www.stepconference.com

(Lovin Dubai is a proud media partner of Step Conference 2019