Shahriar Khodjasteh’s business, Dubai Desert Extreme, is one of the leading names in the Middle East’s sporting goods retail and distribution space.

If you see a bike shop at a mall in Dubai, chances are it’s Shahriar’s.

But none of this spurt out of nowhere, says the entrepreneur who believes in the power of Dubai in terms of how it cultivates a platform for investment and startups.

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Khodjasteh believes in how bright the future is in Dubai for entrepreneurs

In this episode of Dubai Works, Shahriar shares how he started, the hurdles that came his way, sporting trends and how it affects the market, as well as Dubai, being a fantastic platform for investors.

The Golden Card system was introduced by HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai just recently. It is a permanent residency status given to investors and entrepreneurs, regardless whether they’re Emirati or not.

A huge step forward and one that Khodjasteh believes truly attracts more investors to the city.

Listen to the full podcast below!