Sharing how women are dominating and more importantly SLAYING it in certain their respective fields, Dubai Works, a business podcast for Smashi TV, interviewed three boss ladies, Georgie Woollams, Salma Sakhnini and Maha Abouelenein.

These female prowesses have successfully broken the glass ceiling in their areas of expertise and are en route to achieve greater things with their dedication and passion to their craft. The Dubai-based entrepreneurs discuss the significance of moving forward and adapting business models in order to survive the COVID-pandemic.

First up we have, Georgie Woolams, the founder of Katch International, a communications agency set up initially in London in 2010, before establishing itself as one of the LEADING PR agencies in Dubai, with clients such as Tag Heuer, Emaar, Canon, W Hotels, Careem, Mahiki to name a few – expansion followed to Saudi Arabia and now London, again.

LISTEN: Marcus Smith Opens Up About How InnerFight Has Grown To Become A Leading Fitness Brand In Dubai

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Georgie Woolams, the founder of Katch International, shares why communication is still vital for businesses, especially during the COVID-19 crisis:

Georgie Woolams shares how it’s time to rethink your branding:

In this episode on Dubai Works, Georgie Woollams, Managing Director and Founder of Katch International, talks about the highs and lows of being in a relationship with your business and how vital is communication for businesses.

LISTEN: https://t.co/PSq4qgyDjH

@katchbabs pic.twitter.com/EoFxKj9Xul

— Smashi (@smashitv_en) July 24, 2020

Salma Sakhnini is CEO of ICON Group, she has over 25 years of industry experience including as Regional Vice President with Citibank for 12 years and as Chief Operating Officer with Rasmala Investments

ICON is a leading advisor on business working on corporate solutions such as advisory and M&A to Management Consulting, to Organizational Assessments, Executive Development, and Executive Coaching.

On this episode, Salma shares about ICON Group’s overview, the current state of M&A in the region, and focuses on career development:

Hear all about Salma’s journey and how she successfully ventured into entrepreneurship after many years in the corporate world:

How can women progress in their careers?

Salma Sakhnini, CEO of Icon Group revealed the turnout point for her to progress and succeed in her career.

LISTEN to full interview here:https://t.co/nMP47u9Ued pic.twitter.com/DFZRovNFbU

— Smashi (@smashitv_en) July 21, 2020

Salma is a specialist in Strategic Planning and Implementation who charts the way for companies and institutions to become quality organizations

Dubai Works podcast with Salma Sakhnini of ICON Group talking M&A, Executive Coaching and women in leadership in the Middle East with @fitzyrichard https://t.co/J2O4qyyQlh pic.twitter.com/7jyBNWmhXP

— Smashi (@smashitv_en) July 17, 2020

Maha Abouelenein is an Egyptian American communications consultant and the Chief Value Officer for Gary Vaynerchuk, plus the Executive Vice President Of Business Development of VaynerX

In this episode of Dubai Works, Maha discussed COVID-19 and communication strategies, digital communication trends and much more:

You can follow Maha Abouelenein on Twitter and Instagram

Podcast: @mahagaber Chief Value Officer For @garyvee talking from the US about communications strategy during COVID-19, #BlackLivesMatter and personal branding https://t.co/KRxvP4Ntfp pic.twitter.com/Ho1JIrYB1J

— Smashi (@smashitv_en) June 25, 2020

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