Learn The Secret Behind Foodiva’s Mammoth Success In The Region From Samantha Wood Herself
Meet Samantha Wood is a British-Greek-Cypriot Dubai resident who can literally do it ALL!! From content curating and food reviewing/critiquing to event organizing and PR consulting, Samantha is a go-getter in every way possible.
In this week’s Lovin Show with Samantha Wood hear all about the city’s most prominent food writers and the founder of Foodiva. Hear all about how Samantha evolved her brand over the last decade, imposed a strict ‘no freebies’ policy (in a market FULL of freebies) and a great insight into how some restaurants don’t accept feedback with grace, others don’t accept it at all and how Foodiva maintains its authenticity.
If FooDiva sounds strangely familiar then surely you’ve come across one of Samantha’s prolific interviews or guest segments on CNN, Dubai Eye 103.8 FM or may have just come across her detailed and to the point food reviews on restos around town.
“I hated social media, and to this day I use social media for work, but it’s not something I use on a personal basis.”
“I have a lot of different hats and disguises, and my business model changes almost every year… as it is going to now given the current crisis.”