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Footage shared a few weeks ago of a mum screaming at her kid from the edge of a running track got a lot of eyeballs.
The viral video certainly divided opinion and left many people asking, ‘what is healthy pressure for children in sports?’.
This year has been a landmark moment for the impact of mental health in sport. Simone Biles and Naomi Osaka are both high-profile athletes who pulled out of their respective sports, in front of a world stage, citing mental health concerns as the primary reason. Never before have athletes famously vocalized the pressure they face.
In light of the current conversation surrounding the pressure in the world of sports, Sun & Sand Sports, a leading sports retailer, has recognized this conversation and is trying to change the current narrative against unhealthy pressure in sports through their social initiative to #MakeSportsFun.
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The comments were a mixed bag of opinions, many viewers were left concerned by the footage.
The new Sun & Sand Sports’ campaign wants to put the fun back in sports.
A horrifying statistic shows that 70% of the kids globally quit sports by the age of 13, which is disheartening to discover. The campaign by Sun & Sand Sports highlights the problem of children quitting sports due to the unhealthy amount of pressure and urges everyone to put the fun back in sports and making it fun for kids, who are our future generation!
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There are so many reasons why it’s important for kids to enjoy exercise. They’ll have a healthier lifestyle, a foundation for a more balanced life, and become more social thanks to team sports.
It’s an important reminder to parents that it’s on you to make sports fun for kids, an act they’ll thank you for, for the rest of their lives.
Learn more about the Sun & Sand Sports’ Make Sports Fun campaign here..
Minimum custom amount to enter is AED 2
By donating, you agree to the Privacy Policy and Terms of Service