Move Fast, Win Big: Amazon’s High-Energy 30×30 Activation Is Here

If you thought fitness was just running on a treadmill, you’re wrong.

Amazon is joining the Dubai Fitness Challenge 2025 at Kite Beach with fun challenges, fast-paced activities, and prizes you’ll actually want. Check out all the action and a dedicated Fitness page HERE. Anddd… here’s what’s happening:

Spin, sweat, and score

Amazon’s activation at Kite Beach is all about mixing fitness and fun. Inspired by Amazon Now’s 15-minute delivery, the Amazon Now’s booth has visitors completing 15-second challenges to win discounts, giveaways, and prizes. Grab deals from Amazon.ae or partnering brands, enjoy complimentary collagen ice cream and slushies, and snap pics at the photo wall to capture the vibes.

Stefano Martinelli, Vice President of Amazon Middle East, North Africa and Turkey said: “Every year, the Dubai Fitness Challenge brings the city together around health, wellbeing, and community – values that strongly reflect Amazon’s commitment to enhancing customers’ everyday lives. We are proud to be part of the 2025 edition at Kite Beach, through an engaging, fast-paced experience inspired by our Amazon Now 15-minute delivery, designed to support, motivate, and reward participants.”

He added, “we want to support the community in this fitness journey. Fitness, overall, is a very good thing for everyone, and also for our customers. This is why we’re here.” He even cited a personal experience to illustrate Amazon Now’s speed: after forgetting his gym gloves, he placed an order and received them at his doorstep within minutes.

Bounce into fitness

At the heart of the activation is the Amazon Rebounder, a mini trampoline zone where visitors can try low-impact, high-energy workouts that are surprisingly fun. If you’re a fitness pro or just looking for a laugh with friends, bouncing on these trampolines is a cardio boost that proves exercise doesn’t have to be boring. The zone is designed for all fitness levels, so everyone can feel the rush while testing their agility and balance in a playful, high-energy environment.

And you can SHOP while you move!

It’s a full-on fitness hub. Products from Oura, Garmin, and Skechers are on display, and QR codes make it easy to shop instantly from the Amazon.ae/30×30 Fitness Page. From smart wearables to trainers and other fitness essentials, everything you need to level up your wellness routine is just a few taps away, so you can keep the momentum going at home.

But hold on, the timing to shop now couldn’t be better! Amazon’s massive White Friday Sale is running until November 30th, with major savings across fitness gear and sports equipment. Score even bigger value with up to 6% back when using the Amazon Credit Card, plus instant bank discounts, and flexible payment solutions. And with Amazon Now’s delivery in minutes and Prime members getting free delivery on orders over AED 1, your fitness essentials can be at your doorstep before your next workout! Shop all the deals at amazon.ae/whitefriday and keep that momentum going strong!

Why Amazon Now stands out

Speed is the name of the game with Amazon Now. Delivering everyday essentials in minutes, some orders have even hit 6 minutes flat. It’s PERFECT for parents, students, commuters, or anyone who needs fast, reliable service. Beyond speed, the platform is precise, consistent, and backed by the trusted Amazon experience. Prime members are shopping twice as frequently, and daily orders are growing 40% month-on-month, proving that in the UAE, “fast” isn’t just a perk, it’s an expectation.

 

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Catch it BEFORE 30th November

If you haven’t swung by yet, head to DP World Kite Beach 30×30 Fitness Village before 30th November.

Spin the wheel, bounce on trampolines, snap some photos, grab your fitness essentials, and experience the speed, fun, and energy of Amazon all in one spot.

See ya there!