You’ve seen it on everyone’s wrists, it’s sleek, it’s minimal- and it’s always on trend.

The exquisite watch brand can be applauded for being one of the first watch brands to capitalise on the social media marketing game, and they’ve done it well. Now considered one of the most Instagrammable brands online, no really, just check out their feed – Daniel Wellington has opened up one of its flagship stores and it’s exclusively opened at the Dubai Mall.

Did we mention this is also their first store in the U.A.E?

It’s time to head down to the world’s largest mall!

Daniel Wellington is a Swedish brand founded in 2011 and has since become a staple for the minimalist movement

The range of classic, timeless and minimalist designs by DW has been so well-loved that they’ve become the choice for millennials. People wear it to work, to the mall, to gala dinners or date nights and thanks to the interchangeable straps, turning a watch from a day to night look is no difficult feat.

The Swedish brands’ watches and accessories are taking over- and this time, a need to be able to try them on was very much necessary.

Thankfully, their very first store in the region is in Dubai. The store is officially open at the Dubai Mall and is ready for all watch and accessory lovers to fall in love with their items!

Daniel Wellington’s massive success (4.8 million followers on the ‘gram) has surpassed the digital world

Daniel Wellington’s latest collection took THREE years to create

The stunning new ICONIC LINK collection with Hailey Bieber, Odell Beckham Jr and Paolo Dybala have been chosen to represent the latest, most-exclusive Daniel Wellington collection.

https://www.instagram.com/p/B3merUpn7gu/

The Iconic Link collection is a modern take on the classic watch design

Hence the meticulous and long-awaited, three-year time span for its craftsmanship and design.

You can view the rose gold and silver pieces at the new store or online.

https://www.instagram.com/p/B3UdkGOn_QY/

Check out some of the pieces you can find in store:

FAB!