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Revealed: The Genius Reason Why ‘Empty Plates’ Were Spotted On Dubai Roads
Footage of cars with empty number plates got shared wildly in Dubai last week… and now we know why.
A number of videos showed cars on streets, at petrol stations and in mall parking, all with empty number plates, and the big question was, ‘WHY?!’
It’s just been revealed that the videos were part of a campaign to highlight ’empty plates’ around the world. *Lightbulb*
The genius initiative was created to highlight the 800 MILLION people who suffer from hunger worldwide and to drum up support for Dubai’s mammoth 1 billion meals campaign
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The “1 billion meals campaign” was launched by the Mohammed Bin Rashid Al Maktoum Global Initiatives and throughout the Holy Month of Ramadan, the aim is to raise 1 billion meals for underprivileged families across the Middle East, Africa and South Asia.
This campaign was created to bring awareness to empty plates, using number plates, which we know are a hugeeee status symbol in Dubai.
But this time, instead of people focusing on the numbers, the focus was on ’empty plates’ – the plates that really matter
Next up: Steve Harvey has announced the ‘Most Notable Charity Auction’ when distinguished plates like ‘Abu Dhabi 2’ and Dubai ‘9’ will be up for auction…
And an affluent audience can attend to bid on the unique plates.
Every dirham will go towards the ‘1 billion meals’ campaign’, which is feeding hungry families in the region.
Every dirham raised = 1 meal is provided.
Genius!
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