Banking In the UAE Just Got A Major Glow-Up — And One Homegrown Digital Bank Is Leading Charge

In just three years, this Abu Dhabi–born platform has hit 300,000+ customers, AED 50B in deposits, and become one of the fastest profitable digital banks in the world.

So… how did it blow up so fast?

That’s exactly what Wio Wednesdays on The Smashi Business Show is diving into!

The bank disrupting banking in the region

 

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Since it’s launch in 2022, Wio Bank has flipped the script.

• For businesses: They killed the infamous paperwork nightmare with one-day digital onboarding and built-in tools like invoicing, WPS, and fast credit. No fuss, no queues.

• For individuals: They made saving actually rewarding with 6% interest, introduced a card that switches between debit and credit, and turned cashback into automatic stock investments.

• Under the hood: Everything runs on a modern cloud-native stack meaning faster updates, smarter features, and lower costs.

Why everyone’s talking about it

Wio has become the UAE’s largest SME bank, trusted by over 40% of newly licensed businesses. On the personal side, Wio Invest has already crossed USD 1.5B in assets, and the Salary Plan keeps attracting users with top rates and rewards.

 

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In short: banking doesn’t have to be slow, complicated, or old-school anymore,  it can actually be intuitive, instant, and built around the way you live!

 

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Want the full story behind the rise?

Catch episode one of Wio Wednesdays, where Smashi Business breaks down how a local idea turned into a category-defining digital bank!

Truly born to back you!

If you’re ready to build your business and bank smarter, Wio is here to make it easier than ever to get started. Download the app now and kick off your journey with just the touch of a button!