Hyundai Motor Unveils ‘Driven by [YOU]’ Campaign Following Mysterious Mirror Movement Across Saudi Cities

After weeks of speculation surrounding the sudden appearance of blue-bracketed mirrors across Saudi cities, Hyundai has officially revealed itself as the driving force behind the nationwide activation.

The installations were part of a teaser campaign leading to the launch of Hyundai’s new brand movement, “Driven by [YOU]”

To bring the message closer to people’s daily lives, Hyundai installed striking blue-bracketed mirrors in high-traffic and unexpected locations across Riyadh, Jeddah, the Eastern Province, and Abha. From city streets and commercial centers to cultural and leisure destinations, the mirrors invited Saudis to pause, reflect, and see themselves at the very heart of progress.

The installations quickly became a viral talking point online, with thousands of Saudis sharing their reactions and photos, turning the campaign into a national conversation about reflection, identity, and forward movement.

Recommended

Dubai Luxury Real Estate To Level Up With A AED 5 Billion Investment‘Dubai Retail’ Announced As The Unified Brand For 40+ Of The Hottest Spots To Shop, Dine, And Chill In Dubai!This Is Officially Dubai’s Go-To Mall To Hang Out!

Launched in the spirit of progress and national pride, Driven by [YOU] reflects Hyundai’s commitment to aligning its global vision of Progress for Humanity with Saudi Arabia’s people powered journey of transformation.