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If you thought Dubai couldn’t surprise you anymore, wait till you hear this.
Julith, the city’s homegrown specialty coffee brand that made global headlines for buying the world’s rarest beans, is finally serving it up. Yep, the legendary Nido 7 Geisha is now officially on the menu, and coffee lovers can finally taste what’s been called the world’s most celebrated brew.
This isn’t your everyday flat white. The Nido 7 Geisha is grown in microscopic quantities in Panama, under near-perfect conditions that make every bean ridiculously rare. It’s been judged by 22 of the world’s top coffee experts and scored 98 points at the Best of Panama competition, the highest rating ever recorded. Six judges even gave it a perfect 100 (which basically never happens).
In fact, Julith has even reserved a special portion of the beans exclusively for the Dubai Royal Family to experience, marking the moment as one of cultural pride as much as coffee history.
Only 20 kilograms of Nido 7 exist in the world. Naturally, it sparked a bidding war among the biggest coffee names across the globe. Julith snagged it for a jaw-dropping AED 2.2 million ($604,000), the highest price ever paid for auction coffee.
Now, for the first time, you can actually try it in Dubai! Either by the cup or as part of Julith’s Panama Geisha Experience, a guided tasting session that lets you sip, learn, and fully experience the rare Geisha flavor journey.
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Julith’s approach is all about respect for the craft. They’re treating Nido 7 not as a viral stunt, but as a once-in-a-generation creation, something to savor slowly. Each curated tasting session is designed for one to four people, where guests can sip their AED 3,600 cup (yep, per cup) while learning about how these beans made their way from the high slopes of Panama to your cup in Dubai.
The Panama Geisha Experience officially opens November 1, and bookings are already filling up fast. You can reserve a spot by emailing info@julith.coffee.
Buuuut Julith isn’t the only Dubai name making waves in the coffee world. Other local legends like Archers Coffee and The Espresso Lab also secured winning lots at the Best of Panama auction, putting Dubai firmly on the global coffee map.
Because in Dubai, even your morning coffee comes with a record-breaking story.
Minimum custom amount to enter is AED 2
By donating, you agree to the Privacy Policy and Terms of Service