Picture this: A Hollywood-level underground scene: streetwear, animal prints, leather looks, red strobe lights, a DJ pumping the crowd, free-flowing drinks and a special laser security system guarding two fine-looking bottles.

The whole dang venue was BUZZING with a good time at the lunch of Chivas’s brand new flavour on Monday, December 6 at Cental Park Towers, Dubai. As soon as the clock struck 8, guests walked into a space that got their hearts racing with killer tunes and bevvies.

The luxury Chivas Extra 13 collection was unveiled in style for drink connoisseurs in the city, and the new flavour notes with aromas of juicy red apple and honey alongside hints of lemon zest and warming cinnamon really had guests lined up for more.

The new flavour brings a number of extraordinary flavour notes to the spirit for the FIRST time and the event celebrated those who dare to be extraordinary and those ready to step into a new world of flavours

Recommended

Everything You Need To Know About Emirates Dubai 7s 2024!The Ultimate VIP Pop-Up Experience Has Launched In DubaiDounia & Chafic Spill The Tea On Their Love Story & Love Is Blind Habibi!

Overlooking boujee DIFC views, the venue did justice to the fun new design of the luxury Chivas Extra 13 collection

James and John Chivas are the Chivas pioneers. Growing up in Scotland, their exotic luxury blends are famous internationally and this new collection is inspired by their affection for exotic spices and luxury food items. Each additional cask brought into the maturation or finishing process imparts its own unique combination of characteristics onto the Chivas blend and there’s an exciting party on the cards to welcome the new flavours!

Chivas has once again pushed the boundaries of traditional Scotch drinks with a fresh approach to pack design – blending images from its history with contemporary designs celebrating each finishing cask’s vibrant heritage.

The bottle itself is a piece of art, Chivas has once again partnered with renowned street artist, Greg Gossel, to design the artwork

The new designs represents the cask’s American origin, side by side with Chivas Scottish heritage.

Sandy Hyslop, Director of Blending at Chivas, comments:

“The Extra 13 collection represents new territory for Chivas as we continue to open up the world of Scotch whisky to new audiences and fresh experiences. At Chivas we believe that blended is better – and nowhere is this more evident than with our new collection, which blends exceptional Scotch with a diverse, internationally-inspired palette of flavours.”

The Chivas Extra 13 blends take their extra flavour from the addition of select casks during the whisky-making process: Oloroso Sherry or Bourbon casks

Blended Scotch Chivas has launched the Chivas Extra 13 collection: a range of five 13-year-old drinks that deliver extra flavour thanks to the addition of one of five casks during the whisky-making process: Oloroso Sherry, Bourbon, Rum, American Rye, and Tequila. Two of which; Oloroso Sherry and Bourbon – The brand new range of 13-year olds, created by Chivas, is available now and each new blend is packed with exciting new flavour notes.

Chivas Extra 13 Blended Scotch selectively matured* in Oloroso Sherry Cask: the selective* Sherry cask maturation delivers a richer finish, with hints of sweet ripe pears in syrup, vanilla caramel, cinnamon sweets and almonds.

For extra information, visit www.Chivas.com.

*A portion of the blend spends time in the referenced cask

*This drink contains alcohol