The first women’s-only adidas store in the REGION opens doors in Dubai this weekend!

Ladies! This store symbolizes empowerment and an inclusive shopping experience for women of all shapes, sizes and backgrounds, it’s a first for the sportswear brand and you’ll find it at Mall of the Emirates.

adidas is known for championing females and this store is one step further in the mission to inspire and excite ladies in the region with a brand new experience! It’s like a candy shop for adults with new collections (treats!) around every corner and an absolutely gorgeous Instaworthy decor featuring inspirational quotes and a backdrop of greenery, pink hues, and gold accents.

The store is all about positivity, celebrating and empowering women through sport

Come and join the first adidas ladies-only shopping experience on its Mall of the Emirates launch this weekend!

If you’re obsessed with the adidas exclusive collections, make your way here

The store carries all the key female-focused collections and launches including Marimekko, Stella McCartney, and Karlie Kloss… The gang’s all here!

The best part: The store is committed to sustainability! 50% of the entire collection is sustainable and everything from modest and hijab sportswear to plus-size collections is available in the space.

Ladies, you’re invited to the launch this weekend!

To get the latest calendar of special free-entry in-store events, opening hours, and more info on the store launch Head to adidas.com or download the adidas App