Woofstock Gets Everyone Talking Pet Health With Boehringer Ingelheim

Here’s a fact to make you smile: spending just 10 minutes with your pet can lower stress and boost your mood. And with more than 1.5 million pet-owners in the UAE, it’s clear the nation’s love for its four-legged residents runs deep.

But between the cuddles, park walks, and Instagram reels, there’s one thing every pet parent should keep top of mind: parasite protection. Fleas, ticks, and worms may seem like small nuisances, but they can lead to serious health issues for pets and, in some cases, for humans too.

Parasites may seem small, but globally they pose a real threat: up to 28% of dogs and 4% of cats show signs of heartworm exposure , while 51% of dog owners and 66% of outdoor cat owners report flea or tick issues . Small parasites, big consequences.

That’s why Boehringer Ingelheim brought its Pet Health Awareness Activation to Woofstock, Dubai’s biggest pet festival, turning the city’s favorite weekend for animals into a fun and informative celebration of health, happiness, and responsible ownership. The initiative reflects the company’s commitment to community education and its broader mission of responsible care.

Through the activation, Boehringer Ingelheim created an engaging, family-friendly experience that helped pet owners learn about preventive care and responsible ownership. Visitors explored interactive zones, participated in educational activities, and had the opportunity to speak with veterinary experts, gaining practical insights into how simple steps like parasite prevention can keep pets healthier and happier.

The focus was on raising awareness and encouraging pet owners to take proactive steps for their pets’ health. Families learned how small steps, like routine parasite control, balanced diets, and regular vet visits, can make a lasting difference to a pet’s wellbeing. This mirrors the campaign’s purpose: to turn awareness into action and empower pet owners to protect both their pets and their families.

The Pet Health Awareness Activation also took an empathetic approach to animal health, encouraging owners to see the world through their pets’ eyes. It’s about understanding what animals need to live longer, healthier lives and empowering communities to make informed choices.

As Waleed El Mashak, Head of Animal Health at Boehringer Ingelheim, India, Middle East, Turkey and Africa shared: “When we talk about pet health, we’re really talking about family health. Our pets share our homes, our routines, even our emotions and that means their wellbeing directly affects ours. That’s why preventive care matters. Through initiatives like our Woofstock activation, we aim to equip pet owners with the knowledge and tools they need to protect their companions early, rather than wait for illness to occur. Our ongoing work in the region focuses on helping communities adopt simple, effective habits that support long-term pet wellbeing.”

The Woofstock activation also supports Boehringer Ingelheim’s focus on promoting better understanding of how animal wellbeing contributes to healthier households and communities.

While Woofstock was filled with joyful chaos, from dog-friendly treats to live music and endless photo opportunities, it also carried an important message: that love for our pets starts with knowledge and care.

The team turned a fun community event into a movement for awareness, reminding everyone that behind every wagging tail is a life that depends on informed, compassionate care.

Because at the end of the day, a healthy pet really is the happiest kind of love story!

via GIPHY