The story behind YourService & how it all began

It started with a simple question…why can’t finding work or hiring someone be as easy as ordering pizza?

That thought sparked the beginnings of YourService, a platform created to simplify how people in the UAE connect with work opportunities or trusted help.

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Where it all started

One evening, four friends sat around a table in the UAE, venting about the challenges they faced in their day-to-day work lives. One was a programmer, worn out from endless bidding wars on freelance platforms. Another was a teacher, dreaming of the freedom to set her own schedule and find students without going through agencies. A stylist spoke about the frustration of trying to showcase her talents while navigating red tape. And then there was a small business owner, just looking for reliable help without jumping through hoops.

That’s when the idea came to life…what if there was a space where all of this could happen seamlessly? Not just a job board, but a community. A place where people could offer their skills or find help without stress.

Fuelled by their own experiences and a bit of late-night brainstorming, the group dove into research. What they found confirmed they were onto something & the number of freelancers in the UAE had doubled in recent years. With freelance professionals earning an average income of AED 37,000 per month, it was clear the landscape was shifting. People wanted more control, more freedom, and better ways to connect.

💅 Need a beauty refresh? Get the best stylists, makeup artists & skincare specialists on YourService! 💖 pic.twitter.com/0mrjOKeIh7

— YourService (@yourserviceae) April 10, 2025

A dream team that’s working non-stop for you

Behind YourService is a young team made up of IT specialists, creatives, and innovators who are all passionate about reimagining the way people find work and support. They’re not building it in a bubble either. From day one, they’ve been speaking directly with freelancers, clients, and small businesses to understand what’s missing and how things can be better.

Every challenge faced by users, whether it’s clunky interfaces, rigid systems, or trust issues, its something they’re working to solve with a fresh approach.

What inspired the idea?

Through their early research, the team uncovered a few major issues with existing platforms. Many were too complex, bogged down by confusing steps that made the process frustrating. Flexibility was lacking too so switching between being a client and a service provider wasn’t always easy. And then there was the trust factor as without transparency and verified profiles, it was hard for users to feel secure.

YourService was built to tackle all of that. It’s simple, flexible, trustworthy and its designed for people, not just processes.

They also took into account something uniquely relevant to the UAE: the cultural challenges that come with hierarchical work environments. Many expatriates shared how hard it was to navigate traditional structures. The goal with YourService? Create a space where everyone, regardless of background or position, feels like they belong.

What’s next?

At its core, YourService is about more than just jobs or services, it’s about creating a movement. A shift in how people view work, freedom, and opportunity. It’s about giving individuals the tools to chase their goals, whether they’re just getting started or leveling up their careers.

The team behind YourService isn’t just building a platform but they’re building a community. And they’re just getting started.

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