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This Ad Featuring Hussain Al Jassmi Is Fighting Terrorism And Hate In The Middle East
A shocking new ad, being aired by Kuwaiti mobile operator, Zain is approaching terrorism in the Middle East with a hard-hitting reality.
The ad tells people of the Middle East to ‘bomb violence with mercy’ and ‘bomb delusion with the truth’.
It features Hussain Al Jassemi, and shows some shocking scenes of bomb sites.
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Al Jassmi sings:
“Worship your God with love, with love not terror.
“Be tender in your faith, gentle not harsh. Confront your enemy, with peace not war.”
The closing slide reads:
“We will counter their attacks of hatred with songs of love. From now until happiness.”
Prominent Emirati columnist, Sultan Al Qassemi tweeted in support of the ad
What a beautiful ad on counter violence & extremism. Only Kuwait could do this. Thank you @Zain and @7sainaljassmi https://t.co/Z4Ja5Udf7H
— سلطان سعود القاسمي (@SultanAlQassemi) May 28, 2017
Each year, telecoms companies and multinationals spend a huge budget on ads during Ramadan
The Holy Month of Ramadan is the biggest month of the year for Arabic television, so the companies spend millions creating impactful ads.
Read: 15 Facts You Need To Know About Ramadan TV Shows And What Exactly All The Hype Is About
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