Leave it to Dubai companies to set the standard for EPIC advertisements.

Emirates NBD recently released a two-minute ‘music video/ad’ of sorts, addressing the recent phone scams the recent phone scams that have effected residents.

The video created, in collaboration with the Dubai Police, was a rendition to early 2000s song, ‘It Wasn’t Me’, to give the public the do’s and don’ts of keeping their identities and bank accounts secure.

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Gone are the days when banks had to have the stuffy, unattainable approach.

‘It Wasn’t Me’ – the bank’s efforts in ensuring people’s safety was definitely highlighted in this message

Hilarious! Dubai residents loved the video and lauded the bank for taking a funny approach

The video also served as a natural mood-booster

…especially for those who woke up to see it on Thursday morning.

A lot can agree that it was also an unexpected move from the local bank

But we ain’t complaining.

Read more on the recent phone scams from previously published Lovin articles prior:

Ignore Those Code Verification Messages On WhatsApp To Avoid Getting Your Phone Hacked

The Bank Scam Has Come Back And This Time Dubai Police Have Issued A Warning