Mahmoud, or Mrmoudz if you know him by his ‘gram handle is one of the biggest male influencers in the region.

And when Buzzfeed came to town, they spoke to him.

Along with earning a living through Instagram, impressive in itself, Buzzfeed documents his story, how he’s changing the world’s perception of Middle Eastern men.

In this footage he shares his story: he was broke until two years ago, now he earns a good living, but it’s not always as glam as it looks.

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“I started doing this because I wanted to make a change”

Mahmoud is from Beirut but grew up in Saudi

His days are filled with styling looks, fittings, photoshoots and meetings with brands

With 118k followers, he’s breaking the mold for male fashion ‘fluencers

Being extra is not as easy as it looks