Love him or hate him, you’ve got to admit, Salt Bae has style.

The viral internet sensation who pretty much built an international restaurant empire from his trademark salt sprinkle, Nusret Gökçe came from humble beginnings as a Turkish butcher and has now amassed over 22 million followers on Instagram and earned himself his trademark nickname Salt Bae.

Famous for bringing serioussss drama to anything he turns his hand to, Salt Bae just posted a video where he creates the MOTHER of all veggie burgers… this is a first for the butcher, and a far-cry from his usual meaty dishes.

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In 13 hours, over 4.5 MILLION people have tuned in to watch Salt Bae make a veggie burger

And many fans are shook at his new style

While other are totally unimpressed

You’ll branches of Nusr-Et in Dubai, Doha, Turkey, Miami, Florida, New York and one on the way in Mykonos, and Salt Bae himself in videos with DJ Khaled… as you do

The sprinkle that made it all happen