{"id":10702,"date":"2018-07-09T13:12:38","date_gmt":"2018-07-09T13:12:38","guid":{"rendered":""},"modified":"2018-07-09T13:12:38","modified_gmt":"2018-07-09T13:12:38","slug":"careem-pakistan-campaign","status":"publish","type":"post","link":"https:\/\/lovin.co\/dubai\/en\/news\/careem-pakistan-campaign\/","title":{"rendered":"Careem Pakistan’s Newest Stunt Has Received Some Serious Backlash"},"content":{"rendered":"
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A recent campaign by Careem, the transportation company has landed them in big trouble.<\/p>\n

The General Elections 2018 are just around the corner in Pakistan and Careem came out with a campaign in which the new promo codes were catered to each political party.<\/p>\n

The campaign didn’t go as planned..<\/p>\n

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We sincerely apologise for hurting your sentiments. Careem is politically neutral and our election taglines covered all popular political slogans. Our singular aim is to get everyone to the polling stations. #CareemForDemocracy<\/a> pic.twitter.com\/VoDMhbLM8q<\/a><\/p>\n

\u2014 Careem Pakistan (@CareemPAK) July 9, 2018<\/a>\n<\/p><\/blockquote>\n

..it too realised it’s mistake but the damage had been done.<\/p>\n

The campaign had taglines that were more inclined towards one political party, and biased towards another.<\/h4>\n

The campaigned angered the majority and so there was a lot of criticism.<\/p>\n

Supporters of the accused parties were not impressed.<\/h4>\n
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Apology not accepted. These are not politically neutral slogans. These were deliberately humiliating the major political parties of Pakistan, and looked favorably to just one political viewpoint.<\/p>\n

Deleted Careem!!! pic.twitter.com\/R9yRhCnOgj<\/a><\/p>\n

\u2014 Salman Mohsin (@smohsin) July 9, 2018<\/a>\n<\/p><\/blockquote>\n

Customers even started a hashtag<\/h4>\n
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I am not convinced with your apology & I still doubt your intentions. #BycottCareemPakistan<\/a><\/p>\n

\u2014 \u0628\u06d2 \u062f\u0645 (@anonymousFAMED) July 9, 2018<\/a>\n<\/p><\/blockquote>\n

Some were shaming Careem for it’s biased opinion<\/h4>\n
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Others were pointing at the fine line between business and politics<\/h4>\n
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Please separate business and politics. Otherwise i am going to delete careem app from my mobile.<\/p>\n

\u2014 asad khan (@asadkhann007) July 9, 2018<\/a>\n<\/p><\/blockquote>\n

“I am not convinced with your ambiguous apology”<\/h4>\n
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I m not convinced with your ambiguous apology. I demand you to apologise for your hateful campaigns, slogans and retract all those demeaning slogans; otherwise I have no option but to #BoycottCareemPakistan<\/a> for the respect of my stand out and my political views.<\/p>\n

\u2014 Faisee (@Iamfaisee) July 9, 2018<\/a>\n<\/p><\/blockquote>\n

Careem issued multiple apologies to its customers once it made sense of the misunderstanding and stated that it was politically neutral.<\/p>\n

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Hi there, we always have and will be politically neutral. We want to empower our citizens to vote and we assure you that it has never been our intention to hurt anyone. Please accept our sincerest apologies.<\/p>\n

\u2014 Careem Pakistan (@CareemPAK) July 9, 2018<\/a>\n<\/p><\/blockquote>\n

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Hi @Adeela042<\/a>. We are sorry you feel this way. Our campaign was aimed to empower Pakistanis and not point out any specific political party. We hope you consider our service in the future.<\/p>\n

\u2014 Careem Pakistan (@CareemPAK) July 9, 2018<\/a>\n<\/p><\/blockquote>\n

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Hi there, Careem stands with democracy and it has never been our intention to hurt anyone. Please view this thread for our official statement.https:\/\/t.co\/948SdUlzAk<\/a><\/p>\n

\u2014 Careem Pakistan (@CareemPAK) July 9, 2018<\/a>\n<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"A recent campaign by Careem, the transportation company has landed them in big trouble. The General Elections 2018 are just around the corner in Pakistan and Careem came out with a campaign in which the new promo codes were catered to each political party. The campaign didn’t go as planned.. We sincerely apologise for hurting … ","protected":false},"author":457,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"acf":{"legacy_image":"https:\/\/cloud.lovindubai.com\/images\/uploads\/2018\/07\/_relatedEntryImage2x\/IMG_2815.jpg?mtime=20180709151455","legacy_full_image":"https:\/\/cloud.lovindubai.com\/images\/uploads\/2018\/07\/_featuredImage\/IMG_2815.jpg?mtime=20180709151455 880w","legacy_meta_tags":"Careem Pakistan's Newest Stunt Has Received Some Serious Backlash - Lovin Dubai<\/title><meta name=\"description\" content=\"A recent campaign by Careem, the transportation company has landed them in big trouble.\nThe General Elections 2018 are just around the corner in Pakistan and Careem came out with a campaign in which the new promo codes were catered to each political party.\">\n<link rel=\"canonical\" href=\"https:\/\/lovindubai.com\/news\/careem-pakistan-campaign\">\n<!-- <link rel=\"amphtml\" href=\"https:\/\/lovindubai.com\/news\/careem-pakistan-campaign\/amp\">\n --><meta property=\"og:title\" content=\"Careem Pakistan's Newest Stunt Has Received Some Serious Backlash\">\n<meta property=\"og:type\" content=\"article\">\n<meta property=\"og:url\" content=\"https:\/\/lovindubai.com\/news\/careem-pakistan-campaign\">\n<meta property=\"og:description\" content=\"\">\n<meta property=\"og:image\" content=\"https:\/\/cloud.lovindubai.com\/images\/uploads\/2018\/07\/IMG_2815.jpg?mtime=20180709151455\">\n<meta property=\"og:image:width\" content=\"833\">\n<meta property=\"og:image:height\" content=\"551\">\n<meta name=\"twitter:card\" content=\"photo\">\n<meta name=\"twitter:site\" content=\"lovindubai\">\n<meta name=\"twitter:title\" content=\"Careem Pakistan's Newest Stunt Has Received Some Serious Backlash\">\n<meta name=\"twitter:creator\" content=\"\">\n<meta name=\"twitter:description\" content=\" A recent campaign by Careem, the transportation company has landed them in big trouble.\nThe General Elections 2018 are just around the corner in Pakistan and Careem came out with a campaign in which the new promo codes were catered to each political party.\n\">\n<meta name=\"twitter:url\" content=\"https:\/\/lovindubai.com\/news\/careem-pakistan-campaign\">\n<meta name=\"twitter:image\" content=\"https:\/\/cloud.lovindubai.com\/images\/uploads\/2018\/07\/IMG_2815.jpg?mtime=20180709151455\">\n"},"image_feature":null,"author_name":"Mariam","_links":{"self":[{"href":"https:\/\/lovin.co\/dubai\/en\/wp-json\/wp\/v2\/posts\/10702"}],"collection":[{"href":"https:\/\/lovin.co\/dubai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lovin.co\/dubai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lovin.co\/dubai\/en\/wp-json\/wp\/v2\/users\/457"}],"replies":[{"embeddable":true,"href":"https:\/\/lovin.co\/dubai\/en\/wp-json\/wp\/v2\/comments?post=10702"}],"version-history":[{"count":0,"href":"https:\/\/lovin.co\/dubai\/en\/wp-json\/wp\/v2\/posts\/10702\/revisions"}],"wp:attachment":[{"href":"https:\/\/lovin.co\/dubai\/en\/wp-json\/wp\/v2\/media?parent=10702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lovin.co\/dubai\/en\/wp-json\/wp\/v2\/categories?post=10702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lovin.co\/dubai\/en\/wp-json\/wp\/v2\/tags?post=10702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}