{"id":10718,"date":"2018-07-12T06:49:21","date_gmt":"2018-07-12T06:49:21","guid":{"rendered":""},"modified":"2018-07-12T06:49:21","modified_gmt":"2018-07-12T06:49:21","slug":"blogger-laws-opinion","status":"publish","type":"post","link":"https:\/\/lovin.co\/dubai\/en\/feature\/blogger-laws-opinion\/","title":{"rendered":"The ‘Influencer Laws’ Were The Best Thing To Happen To The Blogging Industry In Dubai"},"content":{"rendered":"
At the beginning of June, new laws from the National Media Council<\/a> came into effect to regulate the blogging and influencer industry in the UAE.<\/p>\n Part of the law states that anyone who accepts money to promote brands or products online will need to secure an e-commerce licence.<\/p>\n So, Instagram ‘fluencers’ getting paid need to get their books in order and failure to comply will result in an AED5,000 fine or their platform could be shut down.<\/p>\n Many applauded the new measures, which aim to keep the UAE up-to-date with changes in digital media while enhancing content and ensuring UAE values are upheld.<\/p>\n While there was some criticism at the price of the licences, (two licences totaling AED30,000 are needed) as the cost prices micro bloggers out of the market, and many worried at the uncertainty<\/a> that surrounded the law.<\/p>\nThe new laws drew a mixed response<\/h3>\n
A recent Dubai story tarnished the blogging industry<\/h3>\n