{"id":11271,"date":"2018-09-12T10:52:16","date_gmt":"2018-09-12T10:52:16","guid":{"rendered":""},"modified":"2018-09-12T10:52:16","modified_gmt":"2018-09-12T10:52:16","slug":"dubai-nike-ad","status":"publish","type":"post","link":"https:\/\/lovin.co\/dubai\/en\/news\/dubai-nike-ad\/","title":{"rendered":"A Dubai PR Firm Jumped On The NIKE Ad Bandwagon"},"content":{"rendered":"
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Nike’s latest ad campaign divided opinion while generating huge media attention, it spawned copies worldwide and a Dubai firm have made their own version of the creative piece of work.<\/p>\n

The spotlight from the media glare is focused on one image in particular.<\/p>\n

An ad featuring Colin Kaepernick, the former NFL quarterback who was the first player to ‘take a knee’ during the American national anthem, a form of silent protest calling attention to racial injustice and police brutality in the states. The move caused a domino effect and divided the nation.<\/p>\n

The Kaepernick edit: ‘Believe in something, even if it means sacrificing everything’<\/h4>\n
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Believe in something, even if it means sacrificing everything. #JustDoIt<\/a> pic.twitter.com\/SRWkMIDdaO<\/a><\/p>\n

\u2014 Colin Kaepernick (@Kaepernick7) September 3, 2018<\/a>\n<\/p><\/blockquote>\n

Appearing on billboards – the ad soon went viral<\/h4>\n
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BIG STATEMENT: A look at the new @Kaepernick7<\/a> ad on top of @Nike<\/a>‘s store in San Francisco. “Believe in something. Even if it means sacrificing everything.” pic.twitter.com\/CCbot8ywy4<\/a><\/p>\n

\u2014 Jon Manuel (@JonManuel) September 4, 2018<\/a>\n<\/p><\/blockquote>\n

People drew inspiration and a mural in tribute appeared in Washington<\/h4>\n
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A mural of @Kaepernick7<\/a> someone did out here in my city #Yakima<\/a> #Washington<\/a> #JustDoIt<\/a> #Nike<\/a> #NFL<\/a> @Nike<\/a> pic.twitter.com\/eEq3qy6u0r<\/a><\/p>\n

\u2014 mi$Fit (@calicoe509) September 10, 2018<\/a>\n<\/p><\/blockquote>\n

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The internet being the internet, everyone started making their own<\/h4>\n<\/p>\n

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A post shared by Ballyclare Deadpool (@ballyclare_deadpool)<\/a> on

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You can’t fault a firm for taking a risk with this, as many companies shy away from political statements<\/h3>\n

The ad refers only to themselves and the effort doesn’t hit a cultural movement note quite like the Nike campaign did.<\/p>\n<\/p>\n

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A post shared by Katch International (@katch_int)<\/a> on

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Similar to the Nike ad this will divide opinion<\/h3>\n

Despite some people literally burning their Nike merch, Nike’s online sales reportedly jumped 31% since the campaign, celebrating Nike’s 30th anniversary went live.<\/p>\n

Nike’s calculated risk paid off but it’s hard to see how a self-promotional ad will have the same effect.<\/p>\n","protected":false},"excerpt":{"rendered":"Nike’s latest ad campaign divided opinion while generating huge media attention, it spawned copies worldwide and a Dubai firm have made their own version of the creative piece of work. The spotlight from the media glare is focused on one image in particular. An ad featuring Colin Kaepernick, the former NFL quarterback who was the … ","protected":false},"author":453,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"acf":{"legacy_image":"https:\/\/cloud.lovindubai.com\/images\/uploads\/2018\/09\/_relatedEntryImage2x\/Screenshot-2018-09-12-13.13.29.png?mtime=20180912131338","legacy_full_image":"https:\/\/cloud.lovindubai.com\/images\/uploads\/2018\/09\/_featuredImage\/Screenshot-2018-09-12-13.13.29.png?mtime=20180912131338 880w","legacy_meta_tags":"A Dubai PR Firm Jumped On The NIKE Ad Bandwagon - Lovin Dubai<\/title><meta name=\"description\" content=\"Nike&#039;s latest ad campaign divided opinion while generating huge media attention, it spawned copies worldwide and a Dubai firm have made their own version of the creative piece of work.\nThe spotlight from the media glare is focused on one image in particular.\">\n<link rel=\"canonical\" href=\"https:\/\/lovindubai.com\/news\/dubai-nike-ad\">\n<!-- <link rel=\"amphtml\" href=\"https:\/\/lovindubai.com\/news\/dubai-nike-ad\/amp\">\n --><meta property=\"og:title\" content=\"A Dubai PR Firm Jumped On The NIKE Ad Bandwagon\">\n<meta property=\"og:type\" content=\"article\">\n<meta property=\"og:url\" content=\"https:\/\/lovindubai.com\/news\/dubai-nike-ad\">\n<meta property=\"og:description\" content=\"\">\n<meta property=\"og:image\" content=\"https:\/\/cloud.lovindubai.com\/images\/uploads\/2018\/09\/Screenshot-2018-09-12-13.13.29.png?mtime=20180912131338\">\n<meta property=\"og:image:width\" content=\"1114\">\n<meta property=\"og:image:height\" content=\"978\">\n<meta name=\"twitter:card\" content=\"photo\">\n<meta name=\"twitter:site\" content=\"lovindubai\">\n<meta name=\"twitter:title\" content=\"A Dubai PR Firm Jumped On The NIKE Ad Bandwagon\">\n<meta name=\"twitter:creator\" content=\"\">\n<meta name=\"twitter:description\" content=\" Nike's latest ad campaign divided opinion while generating huge media attention, it spawned copies worldwide and a Dubai firm have made their own version of the creative piece of work.\nThe spotlight from the media glare is focused on one image in particular.\n\">\n<meta name=\"twitter:url\" content=\"https:\/\/lovindubai.com\/news\/dubai-nike-ad\">\n<meta name=\"twitter:image\" content=\"https:\/\/cloud.lovindubai.com\/images\/uploads\/2018\/09\/Screenshot-2018-09-12-13.13.29.png?mtime=20180912131338\">\n"},"image_feature":null,"author_name":"hello@lovindubai.com","_links":{"self":[{"href":"https:\/\/lovin.co\/dubai\/en\/wp-json\/wp\/v2\/posts\/11271"}],"collection":[{"href":"https:\/\/lovin.co\/dubai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lovin.co\/dubai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lovin.co\/dubai\/en\/wp-json\/wp\/v2\/users\/453"}],"replies":[{"embeddable":true,"href":"https:\/\/lovin.co\/dubai\/en\/wp-json\/wp\/v2\/comments?post=11271"}],"version-history":[{"count":0,"href":"https:\/\/lovin.co\/dubai\/en\/wp-json\/wp\/v2\/posts\/11271\/revisions"}],"wp:attachment":[{"href":"https:\/\/lovin.co\/dubai\/en\/wp-json\/wp\/v2\/media?parent=11271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lovin.co\/dubai\/en\/wp-json\/wp\/v2\/categories?post=11271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lovin.co\/dubai\/en\/wp-json\/wp\/v2\/tags?post=11271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}