{"id":5735,"date":"2017-05-13T12:18:00","date_gmt":"2017-05-13T12:18:00","guid":{"rendered":""},"modified":"2017-05-13T12:18:00","modified_gmt":"2017-05-13T12:18:00","slug":"sila-instant-messaging-app","status":"publish","type":"post","link":"https:\/\/lovin.co\/dubai\/en\/lifestyle\/sila-instant-messaging-app\/","title":{"rendered":"Make Room For The New Messaging App That’s Been Created Specially For The Arab Region"},"content":{"rendered":"

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How do you send an instant message?<\/h3>\n

The go-to’s for most are Whats App, We Chat, Facebook messenger or even Snapchat, which are all used globally, but now there’s a competitor to rival the greats: Make room on your phone for Sila, the messaging app from Palestinian start up AppMahal, created specially for the Arab region.<\/p>\n

What makes Sila stand out<\/h3>\n

The special nuances that make it region specific. Sila will feature localised stickers, emoji’s and GIF’s that users here can relate to. The app will create a more personalised experience to lure users away from the instant chat giants.<\/p>\n

Sila was only launched three months ago and already boasts more than 800,000 users and a 4.6 approval rating on Android Google play store.<\/p>\n

The company has already raised $3 million, but aims to raise between $8 and $12 million in the second round of funding.<\/p>\n

“Sila is going to be the one (chat app) for the Arab region”<\/h3>\n

The marketing director from AppMahal\u00a0Mona Haddad told Gulf News,\u00a0\u201cDespite the fact that there are huge chat apps in the market, many regional apps in India and China have proved that a regional chat app is a must and necessary to every region, Sila is going to be the one for the Arab region.\u201d<\/p>\n

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