{"id":6195,"date":"2017-06-22T10:52:41","date_gmt":"2017-06-22T10:52:41","guid":{"rendered":""},"modified":"2017-06-22T10:52:41","modified_gmt":"2017-06-22T10:52:41","slug":"months-after-it-opened-the-viceroy-on-the-palm-has-been-sold","status":"publish","type":"post","link":"https:\/\/lovin.co\/dubai\/en\/lifestyle\/months-after-it-opened-the-viceroy-on-the-palm-has-been-sold\/","title":{"rendered":"Three Months After It Opened The Viceroy On The Palm Is Being Rebranded"},"content":{"rendered":"
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Mere months after it opened its doors, the Viceroy the Palm<\/a> has had its ownership changed, and is being rebranded.\u00a0<\/p>\n

The luxury resort, which only opened in April, has been claimed by FIVE Holdings and will be renamed to FIVE Palm Jumeriah Dubai.<\/p>\n

It’s expected that the relaunch of the property will happen in October this year.\u00a0<\/p>\n

FIVE Holdings owns the property the resort is located on and reportedly was responsible for the construction of the hotel.\u00a0<\/p>\n

The CEO of FIVE Hospitality released a statement<\/h3>\n
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\u201cWe believe now is the right time to disrupt the hospitality industry. The people who actually provide a hospitality experience never receive the real benefits while most of the commercial benefits are taken in most cases by operators. This needs to change. There needs to be a much more equitable distribution and we will be introducing this in our hospitality vertical immediately to ensure our philosophy is executed from the heart.\u201d<\/p>\n

Aloki Batra, CEO of FIVE Hospitality LLC <\/cite>\n<\/p><\/blockquote>\n

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