{"id":10448,"date":"2018-06-12T06:36:34","date_gmt":"2018-06-12T06:36:34","guid":{"rendered":""},"modified":"2018-06-12T06:36:34","modified_gmt":"2018-06-12T06:36:34","slug":"world-cup-marketing-fail","status":"publish","type":"post","link":"https:\/\/lovin.co\/dubai\/en\/news\/world-cup-marketing-fail\/","title":{"rendered":"A FIFA World Cup Promotion Is Coming Across As A Rather Sexist Marketing Stunt"},"content":{"rendered":"

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A new FIFA World Cup promotion is coming off a little bit sexist, with its promises of a ‘WAGS area’ for the World Cup.<\/p>\n

It says ‘footie is not just for the boys’, with offerings of a special females’ area during World Cup matches.<\/p>\n

It also refers to women as ‘worldies’ which one savvy twitter user pointed out – is a ‘world class goal’ meaning referring to someone attractive.<\/p>\n

\"Screen<\/figure>\n

A Worldie:<\/h4>\n
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Football term. A ‘worldie’ is a sensational goal i.e. world class. Hence, used towards a person, someone outrageously attractive.<\/p>\n

\u2014 Daniel (@danielmarcevans) June 11, 2018<\/a>\n<\/p><\/blockquote>\n

It was published on social media…but has since been removed<\/h3>\n

But the email blasts continue to be distributed.<\/p>\n

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\"3B8Bad1B<\/figure>\n

People are not impressed<\/h4>\n
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I\u2019ve called them out before on a similar ad for Valentine\u2019s Day… Something about \u201cgive your wife a break from the housework and take her out for dinner\u201d ???????????? https:\/\/t.co\/wrg3DRWTaP<\/a><\/p>\n

\u2014 Milli Midwood (@millimidwood) June 11, 2018<\/a>\n<\/p><\/blockquote>\n

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Ugh! How reductive. Another place to avoid if they think that\u2019s okay.<\/p>\n

\u2014 Keren Bobker (@FinancialUAE) June 11, 2018<\/a>\n<\/p><\/blockquote>\n

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Got the email. Rolled me eyes. Tried to unsubscribe. Again.<\/p>\n

\u2014 Dawn Metcalfe (@DawnPDSi) June 11, 2018<\/a>\n<\/p><\/blockquote>\n

Tweet your thoughts, @LovinDubai<\/a><\/p>\n

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