{"id":107583,"date":"2026-04-08T15:55:01","date_gmt":"2026-04-08T11:55:01","guid":{"rendered":"https:\/\/lovin.co\/dubai\/?p=107583"},"modified":"2026-04-08T15:55:01","modified_gmt":"2026-04-08T11:55:01","slug":"irish-gym-marketing-boss-prefers-dubai-safety-over-london","status":"publish","type":"post","link":"https:\/\/lovin.co\/dubai\/en\/news\/irish-gym-marketing-boss-prefers-dubai-safety-over-london\/","title":{"rendered":"“I\u2019d Rather Be in Dubai” Gym Marketing Boss Returns to UAE, Calling It The Safest City He\u2019s Ever Lived In"},"content":{"rendered":"

In a world where everyone seems to be heading in one direction, Rory McEntee<\/a> decided to go the other way. While many were looking to leave the Middle East during recent regional tensions, this GymNation <\/a>executive was doing everything in his power to get back home to the UAE. After 17 years in London, Rory moved his family to the sunshine for a better life, and even with the news headlines, he insists that Dubai feels much safer than the streets of Britain.<\/p>\n

A rocky journey back home<\/h2>\n

Rory\u2019s trip back to the UK was supposed to be a quick visit to see friends, but timing had other plans. When regional conflicts caused widespread airspace closures, he found himself stranded in London. While the UK government worked to help people return from the Gulf, Rory felt left in the dark as a resident trying to get back to the UAE. He eventually had to take matters into his own hands to cover the rising costs of a new flight, though he later clarified that the UAE government stepped in to help stranded Brits with their travel needs.<\/p>\n

\"\"<\/p>\n

Safety is more than just headlines<\/h2>\n

For the GymNation<\/b> boss, the definition of “safe” isn’t just about what you see on the news; it\u2019s about what you see on your doorstep. During his week in London, he witnessed phone muggings in broad daylight and saw “men in balaclavas” on e-bikes. He noted that while the Middle East has dealt with its share of tension, the high success rate of regional defense systems gives him a sense of security that he just doesn’t feel in the UK anymore. For him, the daily reality of petty crime in London was a much bigger concern than the situation back in Dubai.<\/p>\n

Life as usual in the sunshine<\/h2>\n

Now that he\u2019s safely back in the emirate, Rory says it is “business as usual.” While some media reports painted a picture of chaos, his experience on the ground at GymNation<\/b> and around the city is completely different. People are still hitting the gym, meeting friends for dinner, and heading to work with a smile. He believes the majority of expats would still rather be in the UAE right now, enjoying the high quality of life and community spirit that brought them there in the first place.<\/p>\n","protected":false},"excerpt":{"rendered":"In a world where everyone seems to be heading in one direction, Rory McEntee decided to go the other way. While many were looking to leave the Middle East during recent regional tensions, this GymNation executive was doing everything in his power to get back home to the UAE. After 17 years in London, Rory … ","protected":false},"author":4465,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-107583","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":{"hide_featured_image":false,"featured_image":{"ID":107584,"id":107584,"title":"Better In Dubai: Why This British Gym Boss Chose The Gulf Over London","filename":"Copy-of-Featured-image-65.png","filesize":1010432,"url":"\/wp-content\/uploads\/sites\/1\/2026\/04\/Copy-of-Featured-image-65.png","link":"https:\/\/lovin.co\/dubai\/en\/news\/irish-gym-marketing-boss-prefers-dubai-safety-over-london\/attachment\/copy-of-featured-image-65\/","alt":"","author":"4465","description":"","caption":"","name":"copy-of-featured-image-65","status":"inherit","uploaded_to":107583,"date":"2026-04-04 10:00:14","modified":"2026-04-04 10:01:25","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/lovin.co\/dubai\/wp-includes\/images\/media\/default.png","width":1200,"height":630,"sizes":{"thumbnail":"\/wp-content\/uploads\/sites\/1\/2026\/04\/Copy-of-Featured-image-65-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"\/wp-content\/uploads\/sites\/1\/2026\/04\/Copy-of-Featured-image-65-250x131.png","medium-width":250,"medium-height":131,"medium_large":"\/wp-content\/uploads\/sites\/1\/2026\/04\/Copy-of-Featured-image-65-768x403.png","medium_large-width":768,"medium_large-height":403,"large":"\/wp-content\/uploads\/sites\/1\/2026\/04\/Copy-of-Featured-image-65-700x368.png","large-width":700,"large-height":368,"1536x1536":"\/wp-content\/uploads\/sites\/1\/2026\/04\/Copy-of-Featured-image-65.png","1536x1536-width":1200,"1536x1536-height":630,"2048x2048":"\/wp-content\/uploads\/sites\/1\/2026\/04\/Copy-of-Featured-image-65.png","2048x2048-width":1200,"2048x2048-height":630,"small":"\/wp-content\/uploads\/sites\/1\/2026\/04\/Copy-of-Featured-image-65-120x63.png","small-width":120,"small-height":63,"custom-size":"\/wp-content\/uploads\/sites\/1\/2026\/04\/Copy-of-Featured-image-65-700x200.png","custom-size-width":700,"custom-size-height":200}},"featured_image_caption":"","shorten_deep_link":"","summary":"","flexible_content":false,"legacy_image":"","legacy_full_image":"","type_of_video":"Self Hosted","lovin_video_link":false,"lovin_video_link_webm":false,"video_thumbnail":false,"disable_lovin_hearts":false,"lovin_heart_title":"","show_sponsor":true,"sponsor_name_copy":"Rory McEntee","sponsor_image":false,"sponsor_name":"","sponsor_content":"

Rory McEntee is the Chief Marketing Officer of GymNation, the UAE’s largest gym chain. A seasoned marketing maverick with roots in London’s fitness scene – formerly of the legendary Gymbox – Rory has made Dubai home and has become one of the emirate’s most recognisable and outspoken voices in fitness, wellness and brand culture.<\/p>\n","sponsor_website":"https:\/\/www.linkedin.com\/in\/rory-mcentee-3746a1a","sponsor_facebook":"","sponsor_twitter":"","sponsor_tiktok":"","sponsor_instagram":"https:\/\/www.instagram.com\/rorymcentee?igsh=MW4ydzdwY2hma28wdw%3D%3D&utm_source=qr","enable_reveal_feature":false,"reveal_image":false,"featured_for_app":false,"legacy_meta_tags":"","is_guest_user":false,"episode_number":"","embed_code":"","episode_introduction":""},"_links":{"self":[{"href":"https:\/\/lovin.co\/dubai\/wp-json\/wp\/v2\/posts\/107583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lovin.co\/dubai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lovin.co\/dubai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lovin.co\/dubai\/wp-json\/wp\/v2\/users\/4465"}],"replies":[{"embeddable":true,"href":"https:\/\/lovin.co\/dubai\/wp-json\/wp\/v2\/comments?post=107583"}],"version-history":[{"count":0,"href":"https:\/\/lovin.co\/dubai\/wp-json\/wp\/v2\/posts\/107583\/revisions"}],"wp:attachment":[{"href":"https:\/\/lovin.co\/dubai\/wp-json\/wp\/v2\/media?parent=107583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lovin.co\/dubai\/wp-json\/wp\/v2\/categories?post=107583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lovin.co\/dubai\/wp-json\/wp\/v2\/tags?post=107583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}