To say fans were shook is an understatement.<\/p>\n
After Egyptian footballer and all-round legend Mo Salah left 40 million people reeling when he posted a mysterious tweet ‘2019 resolution: Time to get in touch, for real’ on his feed before disappearing entirely from social media. But follow up posts have revealed there’s more to the social media hiatus than you may have first thought.<\/p>\n
It looks like a global logistics brand had an important part to play in what looks like a ‘social experiment’. DHL Express, one of the biggest names in global logistics, partnered with Salah to send a thought-provoking message.<\/p>\n
The internet was asking questions after Salah’s account was deactivated and DHL Express tapped into these conversations, igniting even more mystery saying it could connect fans to the football star. The intrigue was REAL. DHL Express posted website links (www.dhlconnectsyou.com<\/a>) which revealed people can compete to send their personalized gifts to Salah and the story evolved.<\/p>\n Shortly after Salah\u2019s reconnection, he posted a video that went viral featuring real fans who have been trying to reach out for the star in the past months and finally managed to deliver him their most valuable gifts via DHL.<\/p>\n