In this episode, Paul Sharland, Associate Director of Off-Plan and Investment at Haus & Haus, joins the chat. With nearly 20 years of experience in Dubai, Paul shares why now is a strong time to invest, where the top opportunities are, and what features make a property stand out.<\/p>\n
![\"\"](\"https:\/\/cdn.lovin.co\/wp-content\/uploads\/sites\/19\/2025\/07\/30145909\/Screenshot-2025-07-30-at-2.58.54%E2%80%AFPM.png\")
<\/p>\n
Dubai is one of the world\u2019s top cities \u2014 but property prices remain far more affordable than in places like London or Zurich. Despite offering world-class lifestyle and infrastructure, it still ranks around 74th globally in price per square metre, leaving plenty of value on the table for investors.<\/p>\n
Where should you be looking<\/h2>\n
The usual winners \u2014 Downtown, Palm Jumeirah, and Dubai Marina \u2014 are still safe bets. But for those looking for something more accessible, JVC (Jumeirah Village Circle) and Dubai South are rising stars.<\/p>\n
JVC is centrally located and budget-friendly, while Dubai South is gaining traction thanks to Palm Jebel Ali\u2019s relaunch, the upcoming airport, and the buzz around Expo City.<\/p>\n
What makes a property great for resale in Dubai<\/h2>\n
According to Paul Sharland, here\u2019s what to look for if you want your property to stand out and sell strong in Dubai\u2019s fast-growing market…<\/p>\n
![\"\"](\"https:\/\/cdn.lovin.co\/wp-content\/uploads\/sites\/19\/2025\/07\/30164733\/What-makes-a-property-great-for-resale-in-Dubai-1.png\")
<\/p>\n
Spotlight: Taraf\u2019s CELLO and Terrazzo<\/h2>\n
Taraf\u2019s new projects are stylish, smart and designed for modern living. They\u2019re focused on creating quality communities that fit well with Dubai\u2019s growing real estate scene.<\/p>\n
- \n
- Terrazzo<\/strong> is a low-rise with plenty of greenery, cool amenities, and a future metro stop nearby \u2014 ideal for calm, connected living.<\/li>\n
- CELLO<\/strong> is a sleek high-rise in JVC, close to major roads and full of luxury touches. Both are great picks for buyers and investors alike.<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/cdn.lovin.co\/wp-content\/uploads\/sites\/19\/2025\/07\/30162633\/Copy-of-Lovin-Abu-Dhabi-Featured-Image-Template-56.png\")
<\/p>\nIs the market in a bubble? Not likely<\/h2>\n
If you are worried about a price crash, the experts aren’t. After going through the 2008 dip, Dubai is more stable and better regulated now. Compared to other major cities, Dubai\u2019s prices are still low, and there\u2019s room to grow. In short: it\u2019s not a bubble. The market still looks strong!<\/p>\n
Lovin Real Estate, powered by Taraf<\/a>, is a content series made to help you explore real estate in the UAE with confidence. From expert interviews to smart buying tips, we\u2019re here to make your next property move a smarter one.<\/em><\/p>\n
Watch the full interview with Paul Sharland:<\/h2>\n
- CELLO<\/strong> is a sleek high-rise in JVC, close to major roads and full of luxury touches. Both are great picks for buyers and investors alike.<\/li>\n<\/ul>\n