In a world where representation in fashion often falls short, Elrayah stands as a beacon of inclusivity and empowerment. Founded in late 2018 by a Sudanese-owned team, the brand embarked on a mission to offer more than just clothing. It was about providing a voice for underrepresented countries, starting with Sudan.

 

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What began as a quest for representation soon transformed into a movement. Elrayah’s vision expanded beyond borders when it resonated with communities beyond Sudan.

The realisation struck that many underrepresented nations lacked visibility in the fashion world. Thus, Elrayah evolved into a platform where anyone, from any corner of the globe, could order and customise clothing to reflect their identity.

Now, they’re creating a movement that is set to leave an impact!

Recent conflicts around the world have prompted Elrayah to take action. The brand has pledged to help affected individuals by donating 100% of their proceedings to reputable relief projects in Sudan.

The brand pledges to help affected individuals by providing essentials such as food, water and shelter.

 

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They’ve also helped their customers come up with some great designs!

Some real fashion for a cause.

 

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Now that’s some art with some awareness! 

Stay tuned to help amplifying the voices of those reporting and sharing awareness on the current situation in Sudan. As well as contributing to the change!

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