Sudanese youth are setting the motion by driving change towards a better future – through activations filled with love, dedication and empathy, their difference continues to plant seeds of inspiration in all of us!

One notable individual, Leila Suraj, has been carving a unique path that has been impacting the Sudanese community in remarkable ways!

Getting to know who Leila is

With a drive to make meaningful and creative contributions to the community, Leila has always expressed heartfelt support and advocacy for women in business, emphasising the importance of establishing spaces where women can share their dreams, fears and stories.

It was during her time at Ahfad University for Women where she discovered many of her hidden talents, including writing, photography, events management and much more.

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Shortly after that, she joined an incubation programme, which led to the creation of her pride and joy!

 

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A post shared by Sharkina – شاركينا (@sharkina.ae)

It all started as a charitable initiative…

Sharkina was born to find a solution to a problem – Leila wanted to educate, enlighten and support women in understanding the value of their crafts, and turning them into profitable businesses.

She started teaching the ladies of Omdurman Souq the basics of entrepreneurship, helping them increase their incomes significantly and improve their quality of life.

She helped several struggling groups in society, including elderly women and widows.

 

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A post shared by Sharkina – شاركينا (@sharkina.ae)

And now, it’s more than just a charitable organisation!

With Leila’s arrival in the UAE after the Sudan Crisis broke out, the need for such an initiative was highlighted, especially amongst Sudanese women.

Now, attracting a growing audience of women from different nationalities, Sharkina has helped open new doors for businesses and received international exposure, with her demand showing up in several communities across KSA, Egypt, Oman and plenty more.

Talk about a bunch of success stories!

Many aspiring entrepreneurs from Sharkina’s network benefitted from various business events, workshops and sessions, eventually opening their own businesses, adding even more success stories to Sharkina’s magnificent impact on society.

@sharkina.uae انضموا لينا في منصة شاركينا وفرصة ممتازة انك تتعلم، تشارك معلوماتك، تتعرف على ناس وبيئة مختلفة، ونقاشات وتجارب مفيدة في البيزنس وتطوير المهارات. نتلاقى الايڤنت الجاي تابعونا على انستاجرام 🙏🏽♥️#دعم #مشاريع #الامارات #بيزنس #تسويق ♬ Cough (Odo) – Kizz Daniel & EMPIRE

What a true inspiration

Leila emphasises the importance of doing what you love in order to achieve the best outcomes, and this is what keeps her going through her daily obligations, despite having a busy schedule and managing two jobs.

On her journey that is already 5 years old, Leila plans to continue enriching Sharkina’s experience for everyone, and support its expansion into more communities around the world!

 

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A post shared by Sharkina – شاركينا (@sharkina.ae)

Lovin’ this energy!

For more inspirational community stories out of Sudan, make sure you’re following @LovinKhartoum on IG and WhatsApp to get the updates first.