SalamAir and the Oman Promotional Brand joined forces in a significant agreement. This partnership aims to infuse every flight with the vibrant essence of Omani identity, transforming travel into a deeper cultural experience.

Uniforms showcased national pride

SalamAir’s cabin crew will proudly wear the Oman Promotional Brand logo on their uniforms. This initiative ensures they serve as living embodiments of Omani values, spirit, and renowned hospitality, spreading the nation’s charm globally.

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Deepened the Omani connection

For eight years, SalamAir consistently championed Omani identity, connecting the Sultanate to the world and highlighting its rich culture and destinations. This new Memorandum of Understanding formalized the airline’s role, aligning its rapid regional expansion with Oman’s broader branding objectives.

Vision 2040 and global outreach supported

This collaboration strongly supported Oman Vision 2040, furthering the country’s strategic goals in sustainable tourism, economic diversification, and international presence. Together, SalamAir and the Oman Brand redefined aviation, making each flight a journey of purpose, not just passenger transport.

Leaders spoke on collaboration

Adrian Hamilton-Manns, CEO of SalamAir, highlighted that the crew delivers a message beyond service, embodying Oman’s warmth and ambition through their uniforms. His Highness Dr. Faris bin Turki Al Said, from the Oman Promotional Brand team, added that SalamAir reflects modern Oman’s ambitious spirit, enabling the brand to soar beyond borders.