This Saudi Entrepreneur Encourages To ‘Buy Locally’ With Her Latest Tech Startup


Yara Ghouth, a graduate from the University of Nottingham, celebrates local talent and products with the amazing startup, “The Naseej Market”


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A post shared by Yara | رائدة أعمال | تسويق (@yaraghouth)

The online marketplace was created by Ghouth to re-define e-commerce in Saudi Arabia. She was inspired by her love for handmade products, and advocating sustainable production in consumerism. Ghouth believes that supporting local businesses outruns the benefits of buying from corporate companies.

In support of her country’s ambition and capabilities, Ghouth believes every product and startup has an underlying story that deserves to be heard.

The application looks to bridge the gap between artists and buyers, and rather unite local artists, designers, and craftsmen all onto one platform.


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A post shared by Naseej Market | سوق نسيج (

Naseej Market also encourages creativity among society, promoting startups of small businesses and work-from-home income opportunities.

Ghouth’s success had thrived in just four months with 50 sellers, over 800 products live on the website, along with over 300 products sold out!


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