The first-of-its-kind beach cleanup program has been launched to clean up the Red Sea and its coastal areas.

The program  has been launched to protect the environment and to boost seafront tourism

Launched by Red Sea Development Co, a firm which is behind the development of a luxury seafront tourism destination in Saudi Arabia, the program also intends to add a range of environment-friendly policies such as achieving 100 percent carbon neutrality.

The Marine Debris Beach Clean Up Program was launched this weekend.

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The program will not only eliminate marine debris but also play an important material and moral role with the support of the residents of areas surrounding the seafront.

It has also teamed up with leading academic institutions in the Kingdom, such as King Abdullah University of Science and Technology (KAUST) and the University of Tabuk, on a number of educational initiatives