Riyadh’s Front Exhibition Center recently turned into a creative hotspot with the Tashkeela exhibition by Saudi 100 Brands 

From March 16 to 19, it was all about showcasing 160 Saudi-based fashion labels alongside Arab and international designers.

Discovering new styles

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Led by the Saudi Fashion Commission, Tashkeela aimed to introduce guests to fresh brands and foster discovery. Burak Cakmak, CEO of the commission, highlighted the diverse range of designs featured, making it a fun moment of exploration and growth for Saudi Arabia’s fashion scene.

Connecting brands and buyers

The event provided a cozy setting for brand-to-customer interaction, facilitating connections between brands and buyers. Cakmak emphasized the importance of creating spaces where customers could directly engage with brands, fostering relationships beyond the exhibition space.

From folklore to fashion statements

With the participation of over 160 Saudi designers, the Saudi Fashion Commission launches the “Tashkeela” exhibition by Saudi 100 Brands
–https://t.co/T5JIWNqXPd@FashionMOC pic.twitter.com/2JdcttBoum

— Riyadh Daily (@alriyadhdaily) March 18, 2024

One of the highlights was Torba Studio, unveiling new pieces inspired by the Middle Eastern folktale collection “One Thousand and One Nights.” Co-founder Nazek Al-Khulaifi shared the importance of designers crafting collections for special occasions like Ramadan, catering to the cultural significance of the holy month.

Standing out with unique designs

Bahrain-based handbag brand NS by Noof made waves with its geometric shapes and unique designs. Founder Noof Al-Shekar praised the adventurous spirit of Saudi women in fashion and highlighted the brand’s luxurious and distinctive pieces, perfect for those looking to stand out during Ramadan.