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From New York To Paris, Riyadh Season’s Ads Are Everywhere

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Riyadh Season is turning into one of the biggest festivals to take place in the country. 250,000 people showed up on the opening night alone. But Riyadh Season isn’t just targeted at a domestic audience. With ads of it occupying prime billboard space around the globe, it appears that the kingdom has its eyes set on bringing international tourists to witness this grand spectacle that’s taking place in Riyadh.

Just look at how many cities its ads can be spotted in.

From Dubai to London, they’re in almost every major metro on the globe.

It hasn’t even been a week and some major events have already taken place during the Riyadh Season, including the WWE Crown Jewel, the RUSH gaming festival, and Pitbull’s concert that was accompanied by a huge parade.

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