Grab Your Cups Guys Because Saudi Is Getting It’s Very Own Coffee Brand With The Finest Local Beans

That’s right coffee lovers! The Kingdom’s Public Investment Fund has just annoucned the launch of ‘The Saudi Coffee Company

#PIF announces the launch of the @SaudiCoffeeCo, which will enable Saudi Arabia’s Food and Agriculture sector by developing sustainable coffee production in the southern Jazan region, home to the world-famous Coffee Arabica.

For more information: https://t.co/qZSta5srzW pic.twitter.com/2417GRe1vi

— Public Investment Fund (@PIF_en) May 15, 2022

This will not be your ordinary Starbucks brew, but will conist of ONLY local produce all the way from the beans to the cup. The brand will also promote the signature beans of the Jazan region.

Expected to invest 1.2 billion riyals in the coffee industry, this brand is looking to triple the annual coffee production all the way to 2,500 tons

#SaudiCoffeeCompany will play a vital role in developing sustainable coffee production in the southern Jazan region, home to the world-famous Coffea Arabica.#aPIFcompany pic.twitter.com/GSABYNHZSU

— الشركة السعودية للقهوة (@SaudiCoffeeCo) May 15, 2022