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This will indicate a significant step in its global debut, as revealed by CEO Tony Douglas during an interview at the Future Aviation Forum in Riyadh.
Scheduled for launch in the upcoming summer, Riyadh Air is gearing up for a groundbreaking appearance at Paris Fashion Week, from June 18-23, where it will unveil a haute couture fashion collection for its cabin crew, breaking away from traditional uniforms and embracing cabin crew fashion for the first time.
Inspired by the iconic movie “Catch Me If You Can,” Douglas highlighted Riyadh Air’s dedication to embodying glamour and sophistication, aiming to recreate the allure of glamorous air travel with a modern twist, ensuring the airline’s brand instantly conveys quality, grace, refinement, and fashion.
Central to the unveiling is the incorporation of a unique color scheme that Douglas believes will become synonymous with Riyadh Air, adding a touch of distinction and elegance to the airline’s identity on a global scale, thus marking a pivotal moment in Riyadh Air’s journey to redefine aviation luxury and style.
While focusing on fashion, Riyadh Air is also rapidly bolstering its operational capabilities, with the recruitment of its inaugural batch of pilots and cabin crew underway, signaling the airline’s transition from conceptualization to tangible realization, setting the stage for an exciting and promising future in the aviation industry.
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