Hospitality in Saudi Arabia is about to get a glow‑up, and Qiddiya City will be the stage!

In a major move, Qiddiya Investment Company has teamed up with Adeera Hospitality, the national hospitality powerhouse backed by the Public Investment Fund, to shape what could be a whole new era of Saudi‑style stays.

The plan? Adeera will operate an entire portfolio of hotels inside Qiddiya City; the Kingdom’s future capital of entertainment, sports, and culture

But this isn’t just about comfy beds and fancy lobbies. This partnership is taking aim at something bigger: showcasing Saudi hospitality to the world, in a way that’s modern, deeply rooted in culture, and ready to rival any global standard.

Adeera’s bringing in three fresh, Saudi‑born hotel brands to set the tone:

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• Alia – Saudi luxury reimagined

• Sama – vibrant five‑star lifestyle

• Noor – smart, essential mid‑market

Each brand name is inspired by words from the Saudi national anthem — a detail that subtly weaves pride and identity into every guest experience

For Qiddiya, this is about more than just tourism. It’s part of Vision 2030’s big push to diversify the economy, grow the hospitality sector, and make Saudi Arabia a must‑visit destination. And with Qiddiya City gearing up to welcome millions of visitors to attractions like Six Flags Qiddiya and Aquarabia, these hotels will be at the heart of the action.

So when Qiddiya opens its doors, expect stays that are as unforgettable as the city itself — and unmistakably Saudi