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Riyadh Kicks Off 2025 Fitness Goals With The Most Epic Event Of The Year!
Talk about a power-packed weekend!
Riyadh just wrapped up its iconic Riyadh Active Industry, Riyadh Muscle Show, and Riyadh Active Exhibition, and wow was it THE best way to kick in 2025!
It was everything for fitness fanatics, health enthusiasts, and wellness warriors could’ve asked for and more!
Kicking off the excitement on Thursday, February 6th, the pre-opening party was a blast!
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Over 120 industry leaders gathered to celebrate the debut of IEG Arabia’s fitness portfolio in Saudi Arabia, setting the tone for a weekend full of networking, innovation, and of course, some serious fitness vibes. Welcoming guest of honours, the esteemed Ministry of Sport’s Naif Aldossary and Basim. K Ibrahim from the Ministry of Investment.
Plus, Riyadh active made sure to bring in the region’s best including Pia Studio as their Silver Sponsor, Sonico as a Apparel Partner, Noon Minutes for the E-Commerce Sponsor, and Hydration Partner GoWell. Plus..the ICONIC LesMilles was their official partner!
Fast forward to the main event of over 2 action-packed days buzzing with over 10,000 visitors
From fitness professionals scouting the latest gear to fitness junkies and competitors showing off their muscle, everyone was there, and the energy was electric.The events were noting short of epic, and attendees got to enjoy three different experiences:
The Riyadh Active Industry showcased the true future of fitness
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Riyadh Active Industry was the place to be for anyone looking to see the latest in fitness innovation. Brands like Panatta, Wellness First, Delta Fitness, and Matrix were on hand showing off their cutting-edge solutions. Plus, the Industry Talks were buzzing with insights about the future of fitness in the Kingdom, including the Women in Fitness Forum, which was an awesome space for empowering women in the wellness world.
Can’t forget the iconic Kingdom Roundtable, where experts shared key trends and opportunities for growth in Saudi’s fitness market.
Talk about getting the inside scoop!
They also teamed up with some top names including Delta Fitness and Wellness First as Platinum Sponsors, Active IQ as their Education Partner, and Al Hayat Investment Co. as a Strategi Partners. They also teamed up with some top names including Delta Fitness and Wellness First as Platinum Sponsors, Active IQ as their Education Partner, and Al Hayat Investment Co. as a Strategi Partners.
The Riyadh Muscle Show hosted the Bodybuilding finals of 300 competitors!
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Of course, the real muscle FLEXING went down at the Riyadh Muscle Show, where over 300 competitors battled it out for the title in the Kingdom Championships! The energy was off the charts, and the legends were there to make it even more epic.
8x Mr. Olympia Ronnie Coleman and 2x Mr. Olympia Big Ramy were just some of the bodybuilding icons gracing the stage. And the crowd? They were eating it up! With brands like Applied Nutrition and C4 adding to the hype, it was a full-on celebration of strength, dedication, and pure muscle power.
Riyadh Muscle Show teamed up with top Gold Sponsors: Applied Nutrition and Panatta!
But wait, there’s more!
Riyadh Active also partnered with your fav healthy-spot: Subway
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Riyadh Active, presented by Subway, brought the fitness party to life with some amazing classes, talks, and activations from fitness personalities like Heba Ali and Hana Basrawi.
The event was packed with inspiring wellness vibes, featuring top brands like Grenade, Lululemon, and Gymnation. Whether you were into HIIT or just soaking up the positive energy, there was something for everyone.
The buzz was contagious, and honestly, you couldn’t leave without feeling motivated to crush your fitness goals!
It’s only about to get bigger and better in 2026!
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This event didn’t just deliver, it EXCEEDED every expectation.
And guess what? They’re already planning to make it even bigger for 2026! Riyadh Active is about to TRIPLE the event size, expanding to 20,000 sqm AND will also be adding an extra day of fitness-packed fun!
If you think this year was epic, just wait for what’s coming in February 2026!!
So, if you missed out on this year’s event, make sure to mark your calendars for 2026. Riyadh Active, Riyadh Muscle Show, and Riyadh Active Exhibition are setting the bar high when it comes to fitness, wellness, and all-around good vibes.
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