Riyadh’s Empowering Local Designers To Bring Their Fashion Visions To Life In A New Studio
The Saudi Fashion Commission introduced “The Lab,” Saudi Arabia’s inaugural studio for fashion product development, marking a pivotal moment for the fashion industry in the Kingdom.
The inaugural event took place at Misk City
Officials, industry experts, media representatives, and government entities gathered at The Lab’s headquarters in Riyadh’s Mohammed bin Salman Nonprofit City, known as “Misk City,” for the launch event.
The Lab will serve as a facilitator of innovation and sustainability
CEO Burak Cakmak emphasized The Lab’s role in advancing the fashion industry, providing a platform for local designers and brands to realize their creative ambitions while promoting sustainability practices.
Promoting Saudi’s local talent and global reach
With state-of-the-art infrastructure and technology, The Lab supports the “Made in Riyadh” label, offering a showcase for local designers and businesses to exhibit their creations locally and globally, contributing to the growth of the fashion sector in Saudi Arabia.
