Riyadh’s Sports Boulevard is proving to be a hit!

Since the launch of its first phase, the vibrant new destination has attracted nearly 1 million visitors — a clear sign that the city’s bold vision for health, community, and culture is resonating!

The Promenade quickly became the most visited area, offering a dynamic space where people can walk, run, or cycle while enjoying lush green surroundings and open-air art

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This first phase includes five destinations within the larger project, which was launched in 2019 under the guidance of Saudi Leadership as part of Vision 2030.

Designed to support physical and mental wellbeing, the Sports Boulevard spans 4.4 million square meters of green space, over 50 sports venues, and a mix of cultural, artistic, and entertainment landmarks.

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From performance areas and an outdoor cinema to investment-ready commercial zones, the project is shaping up to be a lifestyle hub for all ages.

Beyond the activities, the boulevard is about building community, bringing residents and visitors together in a space that feels healthy, energizing, and inclusive

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And this is just the beginning — with future phases still to come, Riyadh’s Sports Boulevard is on track to become one of the most exciting urban developments in the region.