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Saudi Creatives Turn Pandemic Passion Into Global Success With Stunning Hand-Tufted Rugs
In a story that blends creativity, resilience, and vision, Saudi creatives Bassam Al-Khalifi and Saud Al-Rasheed turned isolation into inspiration
Founding Ghazlah Studio, a haven for hand-tufted rug artistry, it began as a quarantine project has now blossomed into a thriving brand that’s caught the attention of global names like Vogue and Sephora.
The duo’s approach combines traditional craftsmanship with contemporary designs, setting their pieces apart. Each rug isn’t just decor—it’s a story woven with vibrant colors, bold patterns, and heartfelt emotions.
Social media has played a key role in their meteoric rise
Through behind-the-scenes content and creative storytelling, Al-Khalifi and Al-Rasheed have built an engaged community around their brand. Followers are given a peek into their world, from sourcing materials to the final tufted masterpiece.
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The duo has their sights set on expansion, exploring home decor collections and experimenting with new materials and textures. Their passion for pushing boundaries ensures their art will continue to evolve while staying true to their roots.
Whether it’s a striking centerpiece for a modern space or a piece that tells a deeply personal story, every Ghazlah creation invites viewers to pause, appreciate, and connect
From humble beginnings in Riyadh to international acclaim, Ghazlah Studio stands as a shining example of Saudi creativity making waves on the global stage. Keep an eye on this duo—they’re just getting started.
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