In case you didn’t already know..the internet is buzzing with clips of Kendrick Lamar’s unforgettable “Not Like Us” moment from the recent Super Bowl LIX halftime show.

via GIPHY

Kendrick’s performance not only captivated over 120 million viewers but also sparked a 430% surge in streams for the track on Spotify!!

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Al-Ittihad fans took this trend to heart during their recent match against Al-Hilal

Aerial view of the “Not Like Us” tifo in Saudi Arabia.🔥

pic.twitter.com/LAGirToSDl

— Kendrick Lamar Updates (@KendrickChart) February 22, 2025

They unveiled an impressive design with the phrase “Not Like Us,” drawing inspiration from Kendrick’s performance. The electrifying atmosphere seemed to fuel the team’s energy, leading to a dominant 4-1 victory over the reigning Saudi Pro League champions, Al-Hilal. This creative fusion of global pop culture and local football passion showcases how music and sports can unite fans worldwide, transcending borders and bringing communities together!!

People LOVED it!