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Turki Al Sheikh Celebrates The Outstanding Success Of Riyadh Season’s Twitter Campaign

Hera Shabbir
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Riyadh Season was officially named the best Twitter campaign, as announced by Chairman of the Kingdom’s General Entertainment Authority, Turki Al-Sheikh

According to a Twitter Marketing report, Riyadh Season maintained a six-phase campaign for Riyadh Season last year, mostly using Twitter’s marketing tools. The page posted engaging trailers of the event, timely takeovers, and made sure to post all content on peak-user hours. This was just few of the many reasons Riyadh Season was able to welcome over 10 million visitors.

The campaign was an immense success as it generated 319 MILLION impressions, 2 million engagements, and a total of 180 thousand followers


According to the Digital Communications Department Manager of the Genral Entertainment Authority, Mohammad Bin Saeed, “Twitter connected Riyadh Season with our targeted audience locally and internationally, helping us to spread brand awareness and drive ticket sales. Twitter’s huge reach and interactive nature enabled us to enhance customer experience and build a trusted customer base.” The page is yet again gaining popularity as Riyadh Season returns this year for another promsing lineup of events. People are officially starting to use the hashtag #Riyadhseason2022 to welcome the new year for the season! It is expected to start this month, under the theme ‘Beyond Imagination’

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