Turki Alalshikh, Chairman of Saudi Arabia’s General Entertainment Authority (GEA), has topped the prestigious Sports Illustrated list of the most influential and powerful people in boxing for 2024

This recognition highlights Alalshikh’s key role in shaping the Kingdom’s burgeoning sports scene, cementing his position as a driving force behind Saudi Arabia’s rising prominence in global sports.

Sports Illustrated praised Alalshikh as “the most important figure in pugilism today,” noting his strategic leadership in securing some of boxing’s most iconic events for the Kingdom

Under his guidance, Saudi Arabia has hosted high-profile fights like the Usyk vs Fury 2 showdown, alongside other major sporting events that have brought thousands of fans to the Kingdom. His efforts have aligned with Saudi Arabia’s broader vision to diversify its economy and boost tourism through world-class sporting experiences.

With his influence, Alalshikh has become a central figure in the Kingdom’s growing sports culture, from boxing to the upcoming 2034 FIFA World Cup

His work is setting the stage for Saudi Arabia to become a global hub for sports, furthering the country’s goals of economic transformation and cultural exposure on the world stage.

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