In light of June being just three months away, women all over the Kingdom are prepping themselves to learn so that they can start driving once the ban is lifted. However, one such brand that took notice is Nissan with their latest campaign. 

The campaign features Saudi women who want to be licensed drivers, who discussed their excitement for June and likewise worries over what their families would think.

The campaign is simple, yet very tear-inducing

#SheDrives is the chosen hashtag and branding for the campaign that is helping empower Saudi women realise and recognise that the choice to drive- is entirely theirs. In a report by The Drum, the campaign’s has been quoted as saying…

“When the time comes, the decision to drive, will be entirely yours”.

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