Whatsapp Is Launching A New Feature That Is Bringing Online Shopping To The App

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Facebook-owned WhatsApp is launching a new ‘Carts’ feature in its Business app, which will allow users to directly order multiple products from the app.

It is going to make shopping a lot more seamless for, both, customers and businesses

The feature enables users to browse a catalog, select multiple products and send the order as one message to the business, the company said in a statement.

Carts will also allow businesses to keep track of order enquiries, manage requests from customers and close sales.

 

Whatsapp is one of the most popular means of communication in the Arab world and this feature is likely to become an important aspect of retail for many small businesses across the region, including in Saudi Arabia.

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