Zain Have Released A Ramadan Advertisement That Will Shock Many With Its Brilliance


Zain Group, the Kuwaiti owned telecommunications company with a presence in most countries in the Middle East; Zain Kuwait, Bahrain, Iraq, Sudan, Saudi Arabic, Jordan and known as Touch in Lebanon have just released their 2018 Ramadan video campaign. 

This ad features impersonations of many current global leaders such as Donald Trump, the President of the United States, Vladimir Putin, President of Russia, Angela Merkel, Chancellor of Germany and Kim Jong-un, leader of North Korea.

The prominent presence of Palestine in the week when the U.S moved their embassy to Jerusalem is particularly poignant.

The advertisement is ‘Zain’s message to the world’

Screenshot 2018 05 17 01 10 29

‘Our voices have been silenced’

Screenshot 2018 05 17 01 29 07

‘For making a declaration’ 

Screenshot 2018 05 17 01 10 17

‘Every time I close my eyes I hear the bombing’

Screenshot 2018 05 17 01 23 56

‘And church bells toil’

Screenshot 2018 05 17 01 23 37

‘Our Iftar will be Jerusalem’

Screenshot 2018 05 17 01 26 23

‘The Capital of Palestine’

Screenshot 2018 05 17 01 21 50

‘As written in God’s prayer all the time’

Screenshot 2018 05 17 01 20 09

Zain, who’s tagline has been, The Wonderful World of Zain, has various global creative agencies in the region from J. Walter Thompson to Oglivy, and who’s media is bought by WPP’s Mindshare, have, in recent years sought to deliver a message with their Ramadan Campaigns. Often delivered via a song, 2017’s campaign left some criticism. This campaign was produce by Joy Communications. 

It remains to be seen how this campaign will be received, however, it’s as close a brand advertisement has come to capturing the cultural zeitgeist in the region since Nike’s Hijab campaign and will sure to be the point of much debate. 

In a week where we saw the Arab Youth Survey provided insight into the young people of a region where close to 70% are under 30 years of age, this 3 minute video captures that data through creativity.

Amen, Amen, Amen

Screenshot 2018 05 17 01 28 50
Screenshot 2018 05 17 01 28 41
Screenshot 2018 05 17 01 28 34


See more

More like this